吉林酒店LOGO設(shè)計籌備的唯一方法是要通過為目標(biāo)市場。英國零售商Rebrands環(huán)保

Posted on張貼在 December 4, 20092007年12月4日,2009年||Category:類別: Branding品牌

Adili was a green online fashion retailer with a serious problem. 時尚是一種綠色Adili在線零售商與一個嚴(yán)重的問題。With the company hemorrhaging money, it was time for a drastic change. 與公司的錢,現(xiàn)在是時候流失,為一個巨大的變化。Adili was struggling to keep up as an ecologically oriented online retailer in a market full of options. 還在努力保持Adili作為一個生態(tài)導(dǎo)向在線零售商在市場充滿了選擇。The problem was clear: while there are many people willing to pay well for products that don’t contradict their social and environmental values, somehow Adili’s message wasn’t getting through to them. 問題是清晰的:有許多人愿意高價購買產(chǎn)品,并沒有反對他們的社會和環(huán)境價值,不知何故Adili的信息并不會傳達(dá)給他們。Rebranding was the only way to get through to the target market.吉林酒店LOGO設(shè)計籌備的唯一方法是要通過為目標(biāo)市場。

The original Adili logo was simple but seemed to have all the elements of a winning brand. 原Adili標(biāo)志很簡單,卻似乎所有元素獲勝的品牌。The lettering was thin and modern without serifs, while the gray and red colour scheme was modern. 文字是瘦的和現(xiàn)代的,而沒有serifs灰色和紅色的計劃被現(xiàn)代的。A tagline beneath the logo advertised the company’s true purpose: “your ethical life”. 標(biāo)志廣告口號之下的一個吉林酒店LOGO設(shè)計公司的真正目的:“你的道德生活”。A dotted line added shape without the finality of a solid line. 添加一個虛線形不最終的結(jié)局的實(shí)線。While the logo is promising, it simply did not produce the results that the company needed to succeed. 而標(biāo)識也是很有前景的,它只是并沒有產(chǎn)生結(jié)果,該公司成功所需的。After a short time at the drawing board, Adili revealed its new一段時間后就在畫板,Adili暴露了其新的brand品牌- Ascension.——提升。

The new logo is simpler and more memorable. 新商標(biāo)是更簡單和更令人難忘。Sharp angular letters are more reminiscent of a traditional fashion boutique than a green retailer. 鋒利的角字母都更讓人聯(lián)想到一個傳統(tǒng)服裝專賣店比一個綠色的零售商。A black and white colour scheme adds to the fashion forward feeling. 一只黑白相間的色彩方案增加了前衛(wèi)的感覺。The new emphasis is on the products rather than the way they are made. 新強(qiáng)調(diào)的是產(chǎn)品的工作而不是他們的方式。The target audience has made a slight shift, from people looking for organic and fair trade garments to people looking for high style who consider ‘greenness’ another fringe benefit. 目標(biāo)觀眾都已經(jīng)取得了一個輕微的轉(zhuǎn)變,從人們尋找有機(jī)、公平貿(mào)易衣服為人們尋找高風(fēng)格的人認(rèn)為“綠化”另一個福利補(bǔ)貼。However, the new boutique name refers to the high aims of the company: Ascension.然而,新的專賣店名稱指的是崇高的目標(biāo),該公司:提升。