晉城酒店VI設(shè)計(jì)高纖維麥片粥可以吸引孩子嗎?

Posted on貼在 September 6, 20102010年9月6日||Category:類別: UK Brand Logos英國(guó)商標(biāo)

We naturally believe in the power of branding and design to sell, well, just about anything to just about anyone. 我們很自然地相信晉城酒店VI設(shè)計(jì)品牌的力量和設(shè)計(jì)賣,嗯,任何一樣?xùn)|西才對(duì)任何人。However, selling high fibre, healthy cereal to children and sweet chocolate cereal to parents is a particularly tall order. 然而,銷售高纖維麥片、健康兒童和甜美的巧克力谷物父母是一個(gè)非常艱巨的任務(wù)。Kellogg’s has taken both challenges with their newly healthy, high fibre chocolate cereal, Coco Pops Choc ‘N’ Roll.凱洛格的已經(jīng)與他們的新健康帶來了挑戰(zhàn),高纖維麥片粥,可可持久性有機(jī)污染物的巧克力' N '輥巧克力。

A series of television advertisements and other marketing will be included in the ￡3 million campaign to promote several new Kellogg’s cereals. 一系列的電視晉城酒店VI設(shè)計(jì)廣告和其他的市場(chǎng)將被納入￡300萬促進(jìn)運(yùn)動(dòng)中一些新的凱洛格的谷物。The campaign includes the cheerful and well known Coco Pops Monkey character touting the superior taste and general fun feeling of the cereal. 活動(dòng)包括愉快,眾所周知的可可持久性有機(jī)污染物的猴子性格簡(jiǎn)表味道和一般有趣的感覺優(yōu)越的谷類。The character will be shown driving a car with wheels similar to the shape of the new cereal’s shape. 人物將顯示出類似開車帶輪子的形狀新的麥片的身材。However, the strapline, “It’s Choc Fibre Fun,” emphasizes the high fibre for the benefit of wary mums.然而,這個(gè)專欄還,“這是巧克力纖維有趣,”強(qiáng)調(diào)高纖維的利益而機(jī)警的身手。

Because of laws regarding advertising on children’s programmes, Kellogg’s had to reduce sugar and augment fibre in their popular cereal brands before they could market on kids’ TV. 因?yàn)榉申P(guān)于廣告對(duì)兒童節(jié)目,凱洛格不得不減少糖和增強(qiáng)纖維在他們流行的不同品牌的麥片粥可以市場(chǎng)之前,他們孩子的電視。Choc ‘N’ Roll is not the only cereal that has been given a healthy makeover; other Coco Pops cereals have seen their sugar levels reduced by 15%. 巧克力' N '輥并不是唯一的麥片粥已經(jīng)得到一個(gè)健康的改造;其他可可持久性有機(jī)污染物的谷物看到了他們的血糖水平降低15%。However, Choc ‘N’ Roll remains the only cereal in this line to meet the nutritional guidelines necessary to be advertised directly to children.然而,巧克力' N '輥是唯一的谷物在這方面的 晉城酒店VI設(shè)計(jì)營(yíng)養(yǎng)指導(dǎo)方針來滿足必要向兒童直接做晉城廣告。