度假區(qū)的別野式酒店VI設(shè)計(jì)飯店，酒店目標(biāo)市場(chǎng)選擇與定位！
轉(zhuǎn)變思路、開(kāi)拓新市場(chǎng)
    某飯店是位于某濱海度假區(qū)的別野式飯店，開(kāi)業(yè)后，面對(duì)各家飯店對(duì)商務(wù)、旅行團(tuán)等客人的激烈競(jìng)爭(zhēng)，改飯店通過(guò)對(duì)目標(biāo)進(jìn)行營(yíng)銷(xiāo)。飯店為了開(kāi)發(fā)市場(chǎng)，通過(guò)各種途徑從記錄在案的客戶中尋找良好經(jīng)歷的家庭旅游者，為他們做出下一年的預(yù)定：飯店免費(fèi)為不同年齡兒童提供體育活動(dòng)、游戲、藝術(shù)和雕刻、短足戶外活動(dòng)，同時(shí)為13~17歲的少年免費(fèi)提供沖浪、航行、高爾夫球、潛水、網(wǎng)球等培訓(xùn)課程；此外還組織主題比賽、填字游戲和與快餐店共同搞活動(dòng)等來(lái)吸引兒童；飯店在下一季度的早期預(yù)定貨淡季預(yù)定時(shí)，對(duì)攜帶孩子的家庭給予大幅度優(yōu)惠。通過(guò)上述活動(dòng)，使該酒店VI設(shè)計(jì)飯店在當(dāng)?shù)丶ち业氖袌?chǎng)競(jìng)爭(zhēng)中達(dá)到了年均75%以上的出租率，比其他同行高出10多個(gè)百分點(diǎn)。
SKYIARK家庭餐廳尋找市場(chǎng)空當(dāng)
    日本SKYIARK家庭餐廳是一家善于選擇經(jīng)營(yíng)方向而大獲成功的企業(yè)，其目標(biāo)選擇準(zhǔn)確，則于功于市場(chǎng)研究深入。改公司創(chuàng)始人茅野先生看到餐飲經(jīng)營(yíng)是大有市場(chǎng)的，但同時(shí)也清醒地看懂這一行業(yè)競(jìng)爭(zhēng)對(duì)手林立，插足其間相當(dāng)不易。于是，他先進(jìn)廣泛地深入調(diào)查，結(jié)果發(fā)現(xiàn)全日本尚未有以家庭小銷(xiāo)售對(duì)象的餐廳。這樣，他在1970年創(chuàng)辦了第一間家庭餐廳。這家小店僅用了十年的時(shí)間就發(fā)展成為一家有名氣的餐飲集團(tuán)，擁有近1009家連鎖餐廳和食品系列店。
Another wild-type resort hotel, VI design hotel, hotel target market selection and positioning
Change ideas, develop new markets
    A hotel is another wild-type hotel is located in a coastal resort, after opening the face of fierce competition for business, tours and other guests of each hotel, change the hotel through target marketing. Hotel for them to develop the market, find a good experienced domestic tourists by customers in a variety of ways from the record, make a reservation for next year: the hotel free of charge for children of different ages in sports activities, games, art and sculpture, short enough outdoor activities, as well as 13 to 17-year-old boy, free surfing, sailing, golf, scuba diving, tennis and other training courses; in addition to organizing theme of the game, crossword puzzles and fast-food restaurants to engage in activities to attract children; scheduled cargo off-season is scheduled early next quarter, the hotel is given a substantial discount for families with children. Through the above activities, the hotel design hotel in the fierce market competition, more than 75% of average annual occupancy rate of over 10 percentage points higher than other colleagues.
SKYIARK family restaurant to find a market empty when
    The The Japan SKYIARK family restaurant is a good choose the operating direction of the success of the enterprise, its target selection is accurate, then in power in-depth market research. Change the company founder, Mr. Chino food and beverage business is a great market, but it also clearly understand the industry competitors everywhere, get involved in the meantime quite difficult. Thus, he advanced and extensive in-depth investigation and found that Japan does not yet have a restaurant family sales object. Thus, in 1970, he founded the first family restaurant. This shop only ten years to develop into a famous restaurant group, with nearly 1009 of chain restaurants and food series shop.
Another wild-type resort hotel design hotel, the hotel target market selection and positioning