市場營銷受到環境的影響，了解下酒店市場營銷環境的含義與因素其一：
   (1)環境：影響和制約組織活動的各種因素的總和。
  （2）酒店市場營銷環境：影響和制約酒店市場營銷活動的各種酒店內部和外部因素所組成的系統。
  （3）根據對酒店市場的影響和制約程度的不同，我們將酒店市場營銷環境分為酒店市場營銷宏觀環境和酒店市場營銷微觀環境兩個子系統。酒店市場營銷宏觀環境分析
    宏觀環境包括政治法律。經濟環境。社會文化、自然環境、人口等。酒店一切營銷活動都處在宏觀環境的影響之中，這些宏觀的營銷因素都是不可控因素，酒店及其所處的微觀環境都不可避免地在宏觀力量的控制之下。這些宏觀因素即給酒店營銷提供了發展的機遇和空間，同時也在某種程度上給酒店營銷帶來了威脅。
1.政治法律環境
    政治法律環境主要指政局和政策以及行政法律干預手段等。酒店依托本國旅游及商務等產業的營銷活動受到政治法律因素的影響和制約極為重要。
    政治局勢包括國際政治局勢和國內政治局勢。政治局勢動蕩必然影響該國家或者地區的社會穩定。人們出于安全考慮，必然減少或者取消對該地區的旅游或者投資計劃。而酒店的營銷活動需要以旅游和商務活動為依托，也必然會受到極大影響。例如，2009年7月5日，新疆打砸搶等一系列破壞社會和諧的暴力事件，導致到該地區旅游的人數銳減，愿已接洽的旅游團隊紛紛要求退團，該地區各酒店經營幾乎中斷。
    政策是指政府在某一時期某一領域的管理方針和制度性的規定。包括經濟政策、人口政策、就業政策、能源政策、物價政策、貨幣政策等。比如在某地區計劃引進外資建設經濟開發區，需要提高該地區的接待能力和接待水平，大力扶持建設高星級酒店，并為之提供在貨款、稅收等方面的優惠條件，對酒店而言是一個難得的發展機遇，同時對周邊相鄰的酒店構成了極大的威脅和挑戰。
    行政法律包括政府的行政干預和行業相關的法律、法規。這些因素均具有強制性，對酒店營銷活動造成極大影響。酒店營銷活動必須在其許可的范圍內，不得觸犯。
2.經濟環境
    一國或地區的經濟發展水平直接影響酒店的經營和發展。經濟環境是指一國的經濟總量、經濟發展水平、經濟發展速度等相關變量，主要包括國內生產總值（GDP）、匯率、稅率、失業率、通貨膨脹率等。
    一個國家或地區的經濟發展會帶動該地區與其他地區及國際間的商務活動、貿易往來和文娛事業交流頻繁，會給當地酒店業帶來更多的客源。同時，由于經濟的發展，該國家或地區的投資環境也相應有所改善和長足發展，從而吸引眾多投資商紛紛登陸該區域，從客觀上刺激了該地區配套設施的建設和發展，如酒店的發展。另外，政府會根據經濟發展狀況，適時推出適宜于旅游業及酒店業發展的政策措施，并調整對酒店產業的投入，從而促進整個酒店業的發展。例如，上世紀90年代，一些國外企業紛紛在廣東東莞投資辦廠，對外貿易開始興起，經濟一片繁榮，國外一批知名酒店集團、酒店管理公司相繼涌入東莞，給當時東莞的酒店業帶來了生機和活力，使東莞市成為全國酒店行業最發達的地區之一。
    但另一方面，經濟動蕩也會給酒店的發展帶來負面的影響。例如，2008年由美國“次貨危機”所引發的金融風暴席卷全球，作為出口型貿易興盛的廣東東莞經濟受到重創，許多國外資本收縮投資，工廠紛紛停工或者倒閉。同時，也很大程度影響到該地的酒店行業，部分酒店和餐飲企業經營困難甚至倒閉。
    由此可見，經濟水平與酒店行業的興衰休戚相關。酒店市場營銷過程中，要時刻關注和分析經濟發展狀況，力求準確地預測市場動向及趨勢，及時制定和調整市場營銷策略。
Marketing is affected by the environment, to understand the meaning of the next hotel marketing environment and the factors First:
   (1) environment: the sum of the various factors of influence and restrict the activities of the Organization. ,
  (2) Hotel Marketing environment: the system of influence and constraints of the various hotels of the hotel marketing activities of internal and external factors.
  (3) according to the different levels of impact and constraints of the hotel market, hotel marketing environment is divided into the macro environment of the Hotel Marketing and Hotel Marketing micro-environment of the two subsystems. Hotel marketing macro environment analysis
    The macro-environment, including political and legal. Economic environment. Social, cultural, natural environment, population, and so on. All marketing activities in the hotel at the impact of the macroeconomic environment, these macroscopic marketing factors are uncontrollable factors, the micro-environment of the hotel which will inevitably be under the control of the macro forces. These macroeconomic factors to the hotel marketing development opportunities and space and also to some extent pose a threat to the hotel marketing.
(1) political and legal environment
    Political and legal environment refers to the Council and the policy and administrative legal interventions. The hotel relying on domestic industries such as tourism and business marketing activities by the political and legal factors and constraints are extremely important.
    The political situation in the international political situation and the domestic political situation. Political instability will inevitably affect the social stability of the country or region. For security reasons, will be reduced or canceled in the region, tourism or investment plans. The hotel's marketing activities to tourism and business activities rely on and will surely have a great impact. For example, July 5, 2009, Xinjiang, vandalism and other incidents of violence undermine social harmony, leading to the region, the number of tourists dropped, would like to contact the tourism team have asked to be imposed for the region's hotel business is almost interrupted.
    The policy refers to a particular area in a given period, the Government policy and institutional requirements. Including economic policy, population policy, employment policy, energy policy, price policy, and monetary policy. For example, in a district plan to introduce foreign capital to build economic development zone, the need to improve the reception capacity of the region and the reception level, and vigorously support the construction of high-star hotel, and provide preferential conditions in the purchase price, taxes, etc., the hotel is a rare opportunity for development, posed a grave threat and challenge for the surrounding adjacent hotel.
    Administrative law, including the government's administrative intervention and industry-related laws and regulations. These factors are mandatory, the great impact of the hotel marketing activities. Hotel marketing activities must be within the scope of its license, shall not be violated.
(2) the economic environment
    The level of economic development in a country or region directly affect the operation and development of the hotel. Economic environment of a country's total economic output, the level of economic development, the pace of economic development and other related variables, including gross domestic product (GDP), exchange rates, tax rates, unemployment, inflation rate.
    A country or region's economic development will lead to the region and other regional and international business activities, trade and civic cause of frequent exchanges will give the local hotel industry to bring more tourists. Meanwhile, due to the economic development of the investment environment in the country or region corresponding to an improvement and rapid development, in order to attract many investors have landed in the region, from the objective to stimulate the construction and development of the region, supporting facilities such as hotels, developments. In addition, the Government will, according to the economic development, the timely introduction of policies and measures suitable for the development of tourism and hotel industries, and to adjust the investment in the hotel industry, thus contributing to the development of hotel industry as a whole. For example, in the 1990s, some foreign companies have investments in Dongguan, Guangdong and set up factories in foreign trade began to rise, economic prosperity, foreign group of well-known hotel group, hotel management companies have been the influx of Dongguan, Dongguan hotel industry vigor and vitality, Dongguan City, one of the hotel industry the most developed regions.
    But on the other hand, the economic turmoil also to the development of the hotel have a negative impact. For example, in 2008 by the U.S. subprime mortgage crisis triggered by financial turmoil sweeping the globe, as export-oriented trade flourished in Guangdong Dongguan's economy has been hit hard, many foreign capital and cut investment, factories have to lay-off or closed down. , But also a large extent, affect the hotel industry, part of the hotel and catering business difficulties and even collapse.
    Thus, the economic level of the hotel industry, the rise and fall of solidarity. Hotel marketing process, we should always pay attention to and analysis of economic development, and strive to accurately predict market movements and trends, to develop and adjust the marketing strategy.